Toward scientific marketing - proceedings of the winter conference of the American Marketing Association
- Författare
- American Marketing Association Stephen A. Greyser American Marketing Association
- (Edited by Stephen A. Greyser.)
- Genre
- Konferenspublikation, Konferenser
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | cop. 1964 | USA, Chicago, Ill | xxi, 647 sidor. |